With the domination of the online marketing arena, it’s an undeniable fact that introducing your business, your product or the service that you provide through the Internet is a much efficient and a more cost-effective approach compared to the traditional advertising methods like television commercials, radio advertisements, pamphlets or billboards.

SEO or Search Engine Optimization is just one of the many online marketing methods that you can use to reach out to the people and introduce your business. But what makes SEO so special is that it enables your webpage or your website to appear more often in the search engines like Google and Yahoo. This allows you to reach your target audience through a simple search of keywords or phrases. But SEO requires a great skill to pull off. It acts as a double-edged sword as doing it haphazardly may do more harm than good for your webpage or your website. That is why you need to learn how SEO really works. Here are some tips and tricks to take note of when it comes to SEO.

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Ask yourself these questions, “What is my website or webpage about? How does it relate to my business? What information should I give out to the audience? What is my target audience?” Knowing what your business is about is crucial for you to succeed in SEO. This is because SEO doesn’t rely solely on the number of content that you have on your website. It relies on the overall quality of the content. For example, if your business is about dog accessories, you should build an appropriate site for it. After that, you supply it with content that’s relevant and meaningful to the site. If you’re selling dog accessories on your website, your content should focus on that. Your audience will wonder how an article about the mining industry has suddenly flown into your website without any relevant connection. Instead, focus on the different types of dog accessories, the most popular dog accessories, dog accessories specific for each breed of dog or even extending your content to tips on how to take care of dogs in general.

In SEO, keywords are important. There’s a specific calculation as to how many a certain keyword or phrase should appear in a particular content or in an article. Usually, website owners prefer somewhere in the line of 1% to 5% when it comes to keyword density or how many times a keyword or phrase should appear. For example, in a 500-word article with a 1% keyword density, it would mean that the keyword should appear at least 5 times in the entire article. What this does is ensures the search engine finds your content and gives it a higher ranking in the search results when someone searches for that keyword. When you’re writing about an article on dog accessories, a good SEO content will result in you getting a higher rank which means more people will be going to your website first, giving you a huge opportunity of introducing your business to a lot of people.

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William Pohl is a dedicated travel writer, bring his advocates about the life happenings, he loves blogging on a variety of writing and publishing honest topics, but he's most active with Poetic Asides.